PRIVACY POLICY
Privacy Policy
This Privacy Policy describes how Match Fuel LTD (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from our website.
COLLECTING PERSONAL INFORMATION
We collect different types of personal information depending on how you interact with our site.
1. Device Information
Browser type
IP address
Time zone
Pages viewed
Site interactions
Purpose:
To load the website correctly, analyse performance, prevent fraud, and improve user experience.
Source:
Collected automatically via cookies, log files, and tracking technologies.
Disclosure:
Shared with Shopify and analytics/advertising partners.
2. Order Information
Examples:
Name
Billing and shipping address
Payment details
Email address
Phone number
Purpose:
To process payments, fulfil orders, arrange delivery, and communicate with you.
Source:
Provided directly by you.
Disclosure:
Shared with Shopify, payment providers, shipping couriers, and fraud-prevention services.
3. Customer Support Information
Examples:
Emails or messages
Order details
Any information you provide
Purpose:
To assist with enquiries and resolve issues.
4. Marketing (Email & SMS)
Examples:
Email address
Phone number
Engagement data (opens, clicks)
Purpose:
To send updates, offers, and abandoned cart reminders (only if you opt in).
Disclosure:
Shared with marketing platforms (e.g. Shopify Email, Klaviyo, or similar providers).
SMS MARKETING DISCLOSURE
By providing your phone number, you agree to receive marketing text messages from Match Fuel LTD.
Consent is not a condition of purchase
Message frequency may vary
Standard message and data rates may apply
You can opt out at any time by replying STOP.
MINORS
Our website is not intended for individuals under 18. We do not knowingly collect data from children.
SHARING PERSONAL INFORMATION
We share information with trusted providers to operate our business, including:
Shopify (store platform)
Payment processors
Delivery providers (e.g. Royal Mail)
Marketing and analytics tools
We may also share information where required by law.
BEHAVIOURAL ADVERTISING
We may use your data to show relevant ads via platforms such as:
Google
Meta (Facebook & Instagram)
You can opt out via your browser settings or ad platform controls.
USING PERSONAL INFORMATION
We use your data to:
Process orders
Deliver products
Communicate with you
Send marketing (if opted in)
Prevent fraud and comply with legal obligations
YOUR RIGHTS (UK & EEA)
You have the right to:
Access your personal data
Correct or update your data
Request deletion
Withdraw consent for marketing
To exercise these rights, contact:
support@matchfuel.co.uk
DATA RETENTION
We retain your information only as long as necessary to:
Provide services
Comply with legal obligations
COOKIES
We use cookies to:
Improve site functionality
Analyse traffic
Deliver relevant advertising